Long Sleeves
Long Sleeves
Hoodies & Sweats
Hoodies & Sweats
Caps & Accessories
Caps & Accessories
Tees
Tees
Bottoms
Bottoms
Australian Nature Line
Australian Nature Line
Crafted with Quiet Precision
Every Urban Roo piece is made with intention—clean lines, premium fabrics, and details that whisper luxury instead of shouting for attention.
Our quality is felt, not forced.
Slow-Made, Thoughtfully Produced
We create on demand to minimise waste and elevate craftsmanship.
This is luxury with responsibility—purpose-driven, sustainable, and grounded in modern Australian values.
Rooted in Australian Minimalism
Inspired by Australia’s calm landscapes and natural tones, Urban Roo blends simplicity with character.
Luxury made effortless—modern, grounded, and unmistakably ours.
The Roo Story
Designed under the Southern Sun, Urban Roo creates modern Australian essentials with clean lines, soft tones, and everyday comfort. Minimal, timeless, and made to move with you.